Conceived as a short term model by the Rover Car Company, the Land Rover was launched at the Amsterdam Motor Show on April 30th 1948. Designed as an improved four wheel drive machine to the Jeep it was thought to be ideal for farmers and the developing third world, possibly even used to pull ploughs.
An immediate success, orders poured in from all over the world and King George VI ordered the first of many to be used on royal estates. Everyone wanted a Land Rover and it became a common sight on farms, in forests and in the police and armed forces as well as gaining huge popularity in Africa and other parts of the developing world. Land Rover could go where no vehicles had gone before.
Over the years Land Rover has gone through many changes, refinements and improvements but 50 years later it still remains one of the most popular and recognizable four wheel drive vehicles in the world.
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