COCA-COLA BRAND 1920 MACK AC

The invention of the patented formula for COCA-COLA and the subsequent retailing of the soft drink began with the Atlanta pharmacist, John S. Pemberton. However, in 1886, it was Asa G. Candler who was most responsible for beginning the aggressive promotion that would build the brand into a world-renowned entity. Candler, who bought the name and the formula in 1891, was an aggressive marketer who made sure the COCA-COLA name was known wherever people stopped for refreshment. Of course, one of the most obvious ways to make the name COCA-COLA familiar to all was to promote it-in its trademarked Spencerian script-in as many places as possible through signage at retail outlets and on billboards across the country. Indeed, as early as 1908, it is estimated that signs bearing the COCA-COLA name covered 2.5 million square feet of wall on American buildings. This aggressive marketing campaign would continue until the present day when COCA-COLA is truly one of the most recognizable brands around the globe. Now, the authentic reproduction of a vintage sign for “Stoneleigh Pharmacy,” advertising COCA-COLA, appears on a classic 1920 MACK AC truck. The MACK truck-another name that is instantly recognizable as an American classic-is re-created in a precision engineered die-cast replica. Crafted and decorated with authentic COCA-COLA trademarks and graphics, your official model is produced by-and available only from-Matchbox Collectibles, the greatest name in die-cast.

CITROEN DS21 JEAN RICHARD AND TELE JUNIOR

This die-cast is Norev Citroen DS21 Jean Richard and Tele Junior. It was designed in France, produced in China. The length is 11.8 cm. (1:43)

The real Citroen ID21 or DS21 was used to advertise a circus of “Jean Richard” and advertising sign of magazine for French children “TELE JUNIOR”. This car is a station wagon or sometimes it was named to be a model of Safari. It was produced in between 1955-1976. The designer is Flaminio Bertoni. This model of Citroen has many things advance ahead of other cars in that period, such as the front light could be turned along the way with the car. The system of suspension is hydronumatic, front light water wiper. The engine of this model is alike with Porsch 911. At present, this model is very expensive.

Jean Richard (1921-2001) was a very well-known French actor. He began his occupation as a humoristic comic. Later on, he changed his occupation to be an actor of the cinema. (Broadcasting on TV in France) He became a famous actor from the “Maigret” cinema which adapted from a novel of George Simenon by acting as a detective whose personal recognition is holding his pipe in the corner of his mouth. This cinema presented on air more than 20 years. Besides this, Jean Richard formed a group of well-known circus in France in 1957 by using his name as a circus name. He died from cancer in 2001.

This die-cast might be produced in order to memorize Jean Richard after he die in 2001 by Norev, the leading producer of model car of France. It includes white body alternated with blue and orange, clear windows, black interior and orange. On the roof installed a advertising sign of magazine concerning the cinema and cartoon for children “TELE JUNIOR”.

YORKSHIRE STEAM WAGON

The “steam age” had a much greater impact in England than it did in the rest of the world. The Americans flirted with the popular Stanley Steamer, but quickly turned to gas-powered engines. The Germans, inventors of the internal combustion engine, had little time for steam.

In England, however, there was a long love affair with steam engines, which were used for all types of vehicles and machinery-everything from ploughing to baling on farms to powering fairgrounds.

The Yorkshire company was renowned for its steam engines, producing more than a thousand steam engines, producing more than a thousand steam wagons between the years 1913 and 1932.

And now the beloved Yorkshire Steam Wagon lives on as handsome die-cast replica from Matchbox. Shop here 

1918 ATKINSON STEAM WAGON

When one thinks of the “Golden Age of Steam,” the first image that comes to mind is the locomotive, thundering into palatial stations with clouds of steam billowing everywhere. Yet, the success of the railroads also depended on other steam-powered engines-not the least of which was the steam-engine wagon, which transported essentials to the builders of railroads. One famed maker of steam wagons was Atkinson & Co, of Preston, Lancashire. Originally the firm sold and repaired steam wagons produced by another company. However, when that company moved and took over its own sales, Atkinson began producing its own wagons in 1916. Atkinson incorporated the very best it had garnered from its experience in sales and maintenance. Its early models featured 2-section boilers, a tubular super heater and a 2-cylinder compound engine, and the success of these designs laid the foundation for the long line of trucks and busses which were manufactured up until 1970. Now, with a full load of cobblestones and sand, and 1918 Atkinson Steam Wagon bearing the imprimatur of the City of Westminster is on its way to repair a city street. This intricate model has been crafted by Matchbox Collectibles exclusively for the Age of Steam II Collection.

LAND ROVER - CITY OF BATH FROM FIRE HEROES

The piercing scream of a siren and the powerful roar of a diesel engine! The local fire department responds to another call with a great sense of urgency, for every second counts. Now Corgi pays tribute to the fearless firefighters with the FIRE HEROES Showcase display series. It captures the drama and excitement of classic fire apparatus. Combining intricate engineering and authentic decoration, this unique series is a fitting tribute to legendary fire engines.
Each model is mounted to a display stand and includes a full-color collector card. This informative collector card can be affixed to the display stand. As your collection grows, be sure to arrange each display stand side-by-side to create an impressive panoramic display.

The die-cast Land Rover – City of Bath is one of the five models of Fire Heroes Series. Land Rover – City of Bath, Base on the standard Land Rover 86” chassis the built-to-order Fire appliances were small, easily maneuverable and capable of operating in restricted spaces. They tended to be sold to works fire brigades or small airfields where they operated as first response vehicles.

The FIRE HEROES Showcase display series from Corgi makes a worthy addition to any die-cast collection. Collect them all and be sure to look for future release!

HORSE-DRAWN MILK FLOAT

The popularity of the horse-drawn milk float as an early Lesney toy led it to be recreated in miniature. It earned its special place in Matchbox history as the only horse-drawn issue in the entire line of 1-75 die-cast miniatures.

The early Lesney Milk Float in blue is far rarer than the orange version. It may even been a promotional model for a local dairy company as all the collected examples have been found in Britain.

MB 38 MATCHBOX MODEL A FORD VAN

Matchbox made promotional models for many other companies and attractions. But this particular MB38 was made to promote Matchbox itself. The first regular issue MB38 rolled down a Matchbox assembly line in 1982. This vehicle, for the 1-75 line, was the Champion Spark Plugs van. It came with royal blue cab, black base, white roof and shining chrome bumpers, headlights and grille, along with the company’s familiar red and black logo incorporating a sketch of a sparkplug.

Matchbox itself has used the vehicle for sale and advertising messages such as the last model was suspended production in 1992 later on it was produced in Macau, China and Thailand. It is a Model A Ford Van, a yellow colour that advertised itself.