Automobile innovator Ransom Rli Olds formed the REO Motor Co. in 1904 after his penchant for the technical side of the business led him into confrontations that drove him from his name sake company, Oldmobile. With his new company, which Olds named by using his own initials, he set out to make luxury cars at reasonable prices, using the slogan "The Gold Standard of Value." The top-of-the-line model had a wheelbase of 126 inches with luxurious upholstery and seating for seven with its rear jump set. The three speed, six-cylinder engine was capable of producing 30.50 horsepower.
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