Sunday, April 17, 2011


A broken fan belt, an empty tank of gas, an overheated radiator. These are easy problems for a mechanic to fix, but they can upset the most pleasant ride. And, when they do occur, a driver hopes for a phone booth where a simple call will send relief and get the car back on the road. For many drivers along the beautiful highways of the south in the 1950s, that relief came from Dixie Gas. With its bright blue and yellow logo on the side of a classic 1957 Chevy 3100, the Dixie Gas Parts & Service vehicle was a gratifying sight to a motorist standing on the side of the road by his broken down car. With friendly service and quality workmanship, the Dixie Gas mechanic examined the problem—and more often than not—fixed it on the spot. This vehicle was often a mobile service station, putting cars back on the road in the quickest time possible. And now the Dixie Gas Parts & Service 1957 Chevy 3100 is part of the Fabulous Fifties Road Service Collection. It has been crafted in die-cast metal by Matchbox Collectibles—“the Greatest Name in Die-cast”

Dixie Oil and Gas Company

From the 1920s onward, the blue and yellow logo of the Dixie Oil and Gas Company was a familiar and welcome sight to American motorists in the South. Crowning gas pumps, oil cans and service vehicles, the logo consisted of a blue ring with the words “Dixie Gasoline” wrapped around a white diamond in a yellow field with the word “Oils.” The sign assured reliable fuel and oil for the increasing number of American automobiles.

No comments: