Tuesday, November 4, 2008

CORGI SIGNS THE BEATLES

Corgi has teamed up with Apple Corps with a licence to produce a new ranged of collectable Beatles diecast. The original models produced in the 1960s and re-used in the 1990s are now rare and sought-after by collectors. The new models will include new versions of the classic Yellow Submarine and the Magical Mystery Tour Bus as well as a Revolver taxi and an Abbey Road Routemaster bus.

Corgi International CEO Michael Cookson, said: "Corgi as a company has had a long association with the Beatles having produced the original Yellow Submarine diecast in the 1960s and it was a piority for the company to re-initiate a program with Apple Corps/Suba Films for an innovative range of product, that people will once again enjoy purchasing.

"With the 40th Anniversary of Sgt Pepper in 2007, it was a perfect time for the deal to have been agreed. and weare truly excited to be partners again. We feel that we will have strong retail support for this line especially from specialty retail and we hope to showcase these products to an all new consumer audience."

(Diecast Collector, March 2008 issued 125)

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