Friday, October 17, 2008


The Plains of North Texas aren’t the ideal habitat for the white tail deer, but this species thrive there. Hunters often come from a great distance to bag that buck of a lifetime. This has been true for many years and, back in the ‘40s, hunters discovered that they could go just about anywhere behind the wheel of the new generation of civilian 4X4s. While an ordinary car or truck would get struck or simply be unable to negotiate the rough terrain, a four-wheel drive vehicle could take the hunter into previously unexplored territory.

One such vehicle was the Dodge Power Wagon, which was first adapted for street use in 1946. Based on a successful World War II design, the civilian Power Wagon was advertised as a “self-propelled power plant.” It could transport loads up to 3,000 pounds. Equipped with a powerful 92 horsepower engine, the Power Wagon also came with an optional winch that had a 7,500 pound capacity. With its big tires and front bumper and heavy duty shock absorbers, the Power Wagon looked like it could take on anything. Yet, Dodge also considered driver comfort with standard deluxe seat and back cushions and driver sun visor, as well as a deluxe cab package. A classic post-war vehicle and a true forerunner of the modern 4x4 phenomenon, the Dodge Power Wagon continued to be produced until 1980.

Now, the classic 1946 Dodge Power Wagon is recaptured in all its distinctive detail-from the winch in front to its wide tread tires. It is decorated with the graphics of the “White Tail Reserve” of North Texas Plains. And it is crafted with hunting rifles, gun and bow cases and everything needed for outdoor camping and hunting. This fascinating model is produced by-and available only from-Matchbox Collectibles.

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